Top Real Estate Companies in Michigan

Brendan Rigney

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Brendan Rigney

May 17th, 2022
Updated May 17th, 2022

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Besides being the automobile capital of the world, Michigan is also home to 33,000 real estate agents and an abundance of real estate companies. This level of variety is great for home buyers and sellers alike, but it can also be hard to choose a service best for your needs.

Luckily for you, our team of experts at Clever Real Estate have spent hours vetting Michigan's top real estate companies so you can find an agent or team that's right for you.

These include companies that are:

🏠 Ready to buy or sell in Michigan?

Clever can match you with top agents anywhere in the state and help you save thousands of dollars on commission! It's free to sign up and there's no obligation.

Best for saving money: Discount brokers

Discount brokers are a great choice for sellers looking to save on listing fees and realtor commission. Some even offer buyers cash back or credits at closing.

Companies like Clever and Redfin operate in Michigan, offering you several options that could ultimately save you some money.

Clever Real Estate

Clever Real Estate

Learn More

💲 Listing Fee

$3,000 or 1%

💰 Avg. Savings

$7,375

⭐ Avg. Customer Rating

4.9/5 (1,995 reviews)

✍️ Editor's Take
Pros
Cons
Reviews
Locations

Clever is a quick, easy, and free way to find a top-rated local agent. And, unlike many similar companies, Clever pre-negotiates big discounts on your behalf, so you can save thousands without sacrificing on service.


Try Clever for free — save thousands on commission

  • Clever offers a free, nationwide agent-matching service that partners with full-service local agents from conventional brokerages like Keller Williams, Century 21, and RE/MAX.
  • You get multiple agent matches so you can interview, compare marketing plans, and choose the best fit.
  • Clever pre-negotiates low rates on your behalf — you get full service for a flat $3,000 listing fee, or just 1% if the home sells for more than $350,000.
  • If you buy with Clever, you could get a check worth up to 0.5% of the home price.
  • You may not get matched with an agent from your preferred real estate brokerage.
  • Agents may not provide premium services like drone photography and professional home staging.

Clever has a 4.9 out of 5 rating on Trustpilot, based on 1,844 reviews.


Read reviews from real Clever customers here.

Clever has pre-negotiated low commission rates with top agents in all 50 states and Washington, DC.

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💲 Listing Fee

1.5% (min. fees vary)

💰 Avg. Savings

$5,550

⭐ Avg. Customer Rating

3.7/5 (301 reviews)

✍️ Editor's Take
Pros
Cons
Reviews
Locations

Redfin offers real savings and is a proven brand. But sellers could compromise on service — especially agent experience and availability.


Read the full Redfin review.

  • If you buy and sell with Redfin, you'll get a 0.5% listing fee discount.
  • Redfin gives its listings premium placement in its popular home search app.
  • If finding the right agent is a top priority, you'll have limited options Redfin only has a few agents in each of its markets.
  • Redfin agents handle more customers at once than the average realtor, so they may not be able to provide as much personalized service.

Redfin has a 3.7 out of 5 rating (301 reviews) across popular review sites like Google and Yelp.


Read reviews from real Redfin customers here.

Redfin is available in 80+ U.S. markets (see all locations).

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Ideal Agent

Ideal Agent

Full Review

💲 Listing Fee

2% (min. $3,000)

💰 Avg. Savings

$3,750

⭐ Avg. Customer Rating

4.9/5 (5,842 reviews)

✍️ Editor's Take
Pros
Cons
Reviews
Locations

Ideal Agent can match with a great agent from a traditional brokerage. But its 2% listing fee makes Ideal Agent a lot more expensive than other full-service discount brands.


Read the full Ideal Agent review.

  • You'll get a full-service agent from a traditional brokerage
  • It's free to request an agent match, and you can walk away at any time
  • Ideal Agent costs more than most other full-service, low commission companies
  • You'll only get matched with a single realtor — most similar services recommend multiple agents so you can compare your options and pick the one you like best

Ideal Agent has a 4.9 out of 5 rating (5,842 reviews) across popular review sites like Google and Trustpilot.


Read reviews from real Ideal Agent customers here.

Ideal Agent is available to home sellers nationwide.

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Assist-2-Sell

Assist-2-Sell

💲 Listing Fee

$2,995-8,995

💰 Avg. Savings

$6,500

⭐ Avg. Customer Rating

No online reviews

✍️ Editor's Take
Pros
Cons

Assist-2-Sell's service and pricing vary by location, but generally it offers poor value for sellers.


Read the full Assist-2-Sell review

  • Higher value homes may be able to get significant savings with a flat fee
  • Prices are inconsistent, but generally higher than the competition
  • Some customers complain about poor service and support
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Help-U-Sell

Help-U-Sell

💲 Listing Fee

$2,950-7,950

💰 Avg. Savings

$6,550

⭐ Avg. Customer Rating

No online reviews

✍️ Editor's Take
Pros
Cons
Locations

Help-U-Sell's pricing and service quality varies a lot depending on location, but in general it offers poor value for money.


Read the full Help-U-Sell review

  • Flat-fee pricing can offer big savings on higher value homes
  • Some Help-U-Sell offices offer excellent service and support
  • Pricing generally increases as home sale price increases, undercutting potential savings
  • Service and pricing are highly inconsistent and vary a lot between different Help-U-Sell offices

Help-U-Sell is available in AL, AZ, CA, CO, FL, HI, ID, MI, MN, MO, NV, NC, OK, OR, PA, TX, UT, VA, WA.

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Best for a fast sale: Cash buyers

In a rush to sell your home? Some companies make cash offers within days or even hours if you're willing to sell at a lower-than-market price.

Cash buyers, or "We Buy Houses" companies, make offers well below fair market value — sometimes as little as 50% — in exchange for a quick closing on the property. While not ideal, working with a cash buyer can be a lifeline for sellers who otherwise can't find a traditional buyer.

We Buy Houses

We Buy Houses

Full Review

Time to Offer

24-48 hours

Minimum Closing Time

7-14 days

Closing Costs

No cost to seller

✍️ Editor's Take
Pros & Cons
Locations
Reviews
Contact

Working with We Buy Houses is more likely to be positive than working with a local private real estate investor. We Buy Houses vets all of their investors and gives them an exclusive license to operate in their territory, so investors who use the brand name have an incentive to work hard in order to maintain their advantage.

While We Buy Houses doesn't exercise control over how much their investors offer, they do reserve the right to rescind licenses if investors don't meet their ethical standards.

Pros

  • Offer in 24-48 hours
  • Vetted, reputable real estate investors
  • No need to worry about repairs
  • Close in just seven days


Cons

  • Little to no room for negotiation
  • Individual investors have different strategies, so they may value your home differently
  • Licenses are exclusive, so there is only one We Buy Houses option in your area

We Buy Houses has over 2,700 offices across 49 states.

Reviews online are only available for local franchises.

The vast majority are positive, with customers saying that the We Buy Houses investor they worked with was fast and professional. At least one negative review was from a customer who purchased a home from We Buy Houses and felt that the repairs it made before selling were cheap.

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We Buy Ugly Houses

We Buy Ugly Houses

Full Review

Time to Offer

Varies

Minimum Closing Time

3 weeks

Closing Costs

No cost for seller

✍️ Editor's Take
Pros & Cons
Locations
Reviews
Contact

We Buy Ugly Houses has a better reputation than most individual cash buyers, but the home seller's experience can vary based on the quality of their local franchise. While We Buy Ugly House can close in as little as three weeks, it's common knowledge that they pay far less than fair market value.

Pros

  • Trusted, nationally recognized brand.
  • No need to worry about repairs.
  • Close in just three weeks.

Cons

  • Quality of service may vary between franchises.
  • Pays far less than fair market value.

We Buy Ugly Houses has over 800 independently owned and operated franchises across 46 states.

As of October 2022, We Buy Ugly Houses's parent company, Homevestors, has an A+ rating on the Better Business Bureau. No other third-party reviews are available at this time.


This rating is based on overall national data. Research local franchises for specific reviews that reflect their quality of service.

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I Buy Michigan Homes

I Buy Michigan Homes

I Buy Michigan Homes

Phone Number

(248) 871-7736

Time to Offer

24-48 hours

Time to Sale

10 days

Details
Locations
Reviews

I Buy Michigan Homes is a local, Michigan property investor that buys homes for cash in select cities across the state. To sell your home to I Buy Michigan Homes, you can:

  • Fill out the online form or call directly to provide basic home details - number of bedrooms, bathrooms, etc
  • Schedule an in-person assessment and show the property
  • Receive an offer either on-site or within 48 hours

I Buy Michigan Homes operates within Wayne, Oakland, Macomb, Washtenaw, Livingston and Genessee counties.

As of May 2021, I Buy Michigan Homes has an average very positive rating based on 19 customer reviews.

Note: Google is listed twice because the company has reviews under two separate operating names: I Buy Michigan Homes and Waymark Homes

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Best for finding top agents: Agent-matching services

Finding a great real estate agent in Michigan is made easy when you use an agent-matching service.

With an agent-matching service, you provide basic information about your budget. Within a few minutes, you're given a list of agents and companies to compare to fit your needs.

Some agent-matching services (like Clever and UpNest) even offer discounts for buyers and sellers.

Clever Real Estate

Clever Real Estate

Full Review

💲 Listing Fee

$3k or 1%

💰 Buyer Savings

Up to 0.5% cash back

⚡ Avg. Customer Rating

⭐⭐⭐⭐⭐

✍️ Editor's Take
✔️ Pros
❌ Cons
🏆 Reviews

Clever is a quick, easy, and free way to find a top-rated local agent. And, unlike many similar companies, Clever pre-negotiates big discounts on your behalf, so you can save thousands without sacrificing on service.


Learn how Clever helps you find the perfect agent and save thousands

  • Free, nationwide agent-matching service that partners with full-service local agents from conventional brokerages like Keller Williams, Century 21, and RE/MAX
  • Provides multiple agent matches so you can interview, compare marketing plans, and choose the best fit
  • Pre-negotiates low rates on your behalf — you get full service for a flat $3,000 listing fee, or just 1% if the home sells for more than $350,000
  • If you buy with Clever, you could get a check worth up to 0.5% of the home price
  • You may not get matched with an agent from your preferred real estate brokerage.
  • Like other agent matching services, Clever may have fewer agents in rural areas.
  • Agents may not provide premium services like drone photography and professional home staging.

As of 44,855, Clever has an average customer rating of 4.9 on Trustpilot, based on 1,844 reviews.


Read reviews from real Clever customers here.

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UpNest

UpNest

💲 Listing Fee

Varies

💰 Buyer Savings

Varies

⚡ Editor's Rating

3 out of 5

✍️ Editor's Take
✔️ Pros
❌ Cons
🏆 Best for

UpNest has agents compete for your business, which often results in you getting a discounted rate. But savings aren't guaranteed and you will usually find a better rate with competitors like Clever.

  • Agents compete for customers, which often results in slightly discounted rates
  • Customer dashboard is easy to use and provides lots of each information about each agent
  • Savings are not guaranteed and are often only a little better than the national average
  • Agent quality and coverage varies, with smaller markets having fewer options than big cities
  • Home buyers and sellers needing help choosing a real estate agent
  • Buyers and sellers that can navigate the UpNest dashboard without customer support
  • Real estate agents seeking potential clients
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Ideal Agent

Ideal Agent

💲 Listing Fee

2% ($3k minimum fee)

💰 Buyer Savings

None

⚡ Avg. Customer Rating

⭐⭐⭐⭐⭐

✍️ Editor's Take
✔️ Pros
❌ Cons
🏆 Reviews

Ideal Agent can match you with a local realtor who sells a lot of homes. But although it pre-negotiates discounted listing fees, you can save twice as much with competitors like Clever.

  • Agents in network must meet strict quality standards
  • Pre-negotiated listing fees of 2% (or $3k for homes under $150,000)


  • 2% listing fee is less than the national average, but it's not the best rate out there
  • No built-in savings for buyers
  • Only matches you with a single agent

As of 44,855, Ideal Agent has an average customer rating of 4.9, based on 5,842 reviews across Google and Trustpilot.

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HomeLight

HomeLight

Full Review

💲 Listing Fee

Standard rate (2.5-3%)

💰 Buyer Savings

None

⚡ Avg. Customer Rating

⭐⭐⭐⭐⭐

✍️ Editor's Take
✔️ Pros
❌ Cons
🏆 Reviews

HomeLight is an excellent tool for finding a great local agent quickly. However, it offers zero built-in commission savings for sellers or buyers.


Read the full HomeLight review.

  • Get a list of local real estate agents in as little as two minutes
  • One of the largest agent networks in the industry makes it less challenging to find an agent who specializes in short sales and other non-traditional sales
  • Optional Trade-In program makes it easier to buy a new house if you need to sell your current one first
  • No built-in savings for home sellers or buyers
  • No minimum qualifications for partner agents, so quality may vary between locations

As of 44,855, HomeLight has an average customer rating of 4.5 across 642 reviews on Google, Sitejabber, and the Better Business Bureau.


Read reviews from real HomeLight customers.

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Best by transaction volume

You can also compare the total dollar value of all of a company's sales to gauge success. This won't say much about customer service, but it can tell you which companies perform well overall.

Below are the top performing real estate companies in Michigan based on total transaction volume and team size.

🏆 Best small teams

Team
Brokerage
City
Transaction volume (2021)
Kathy Broock
Max Broock
Birmingham
$155,045,076
Andrea Crossman Team
Coldwell Banker Schmidt, Realtors
Holland
$88,375,198
The Lynne VanDeventer Team
Coldwell Banker Hubbell BriarWood
Okemos
$86,979,525
TVA Homes
Keller Williams Realty
Birmingham
$81,434,195
Choose Chad Team
Coldwell Banker Realty
New Buffalo
$69,368,806
Source: RealTrends

🏆 Best medium teams

Team
Brokerage
City
Transaction volume (2021)
Brace Homes
Berkshire Hathaway HomeServices Michigan Real Estate
Grand Rapids
$123,793,125
Alex Milshteyn
Coldwell Banker Weir Manuel
Ann Arbor
$116,894,901
The Sandi Gentry Team
RE/MAX Lakeshore
Holland
$101,147,167
Renee Acho Team
Keller Williams Realty
Birmingham
$83,309,855
Nancy Bishop
Reinhart
Ann Arbor
$76,729,965
Source: RealTrends

🏆 Best large teams

Team
Brokerage
City
Transaction volume (2021)
Roy-Miller Team
Berkshire Hathaway HomeServices Michigan Real Estate
Portage
$113,508,416
Bouma Group
Keller Williams Realty
Ann Arbor
$88,857,154
The Selling Team
Keller Williams Realty
Lansing
$62,753,617
The Matt Mulder Team
Keller Williams Realty
Portage
$53,720,660
Gateway
Keller Williams Realty
Lansing
$50,895,809
Source: RealTrends

👋 Looking to grow your real estate business?

Are you a top agent? Join thousands of realtors growing their business with Clever.

  ✅ Qualified clients ready to buy or sell.

  ✅ Grow your brand with more listings.

  ✅ Clever is free to join — never pay for a lead up front.

Ready to see if you qualify to join Clever's partner network?

Fast facts about real estate in Florida

🏠 Average home sale price (August 2022)
$237,200
💰 Average realtor commission
5.65%
🕑 Average days on market
41
Source: Zillow Research; Clever Real Estate's Average Commission Survey

FAQs about the best real estate companies in Michigan

Based on transaction volume, Max Broock Realtors is the largest real estate company in Michigan.

Methodology

Clever's editorial team spent hundreds of hours researching real estate companies and services in Michigan. Here's how we did it:

  • Interviews with local real estate agents and companies
  • Mystery shopping of companies to learn more about their customer-facing processes
  • Comparative analysis of companies' different services and features, fees, and customer satisfaction

Transaction volume data for brokerages in Michigan was sourced from RealTrends' state rankings.

Related links

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