Zillow Listing Fees: Are They Worth the Cost?

Jamie Ayers


Jamie Ayers

October 14th, 2022
Updated October 14th, 2022


It’s free to list a home for sale on Zillow, whether you’re selling for sale by owner (FSBO) or with a real estate agent, although there are fees if you’re listing a rental property. While Zillow doesn’t charge sellers any listing fees, there are drawbacks to listing FSBO vs. with a realtor.

If you choose to list FSBO on Zillow or elsewhere, you’ll be responsible for every aspect of the home selling process. That means creating your own listing, taking care of photos, scheduling showings, fielding offers, negotiating with buyers, handling complicated paperwork, disclosures, and more.

If you plan to sell FSBO to save on commission, you may actually pocket more money overall by selling with a low cost realtor. Clever pre-negotiates huge savings on listing fees with local agents from top brokerages like Berkshire Hathaway and RE/MAX. You'll get the support of a full service agent for a fraction of the typical cost. Find top local agents and get a 1% listing fee!

✍️ Key takeaways:

  • It's free to list your house on Zillow, whether you have a realtor or you're selling FSBO
  • However, Zillow FSBO listings are harder to find and attract fewer buyers
  • Listing FSBO on Zillow also leads to a lot of unsolicited phone calls from agents
  • Zillow fees for rental properties vary, but are $9.99 per week in most states

Jamie Ayers has been writing about real estate professionally for nearly a decade. He has written and edited dozens of guides about discount real estate brokerages, agent matching services, and real estate technology.

To create this guide: Jamie drew on over 100 hours of collective research from Clever’s editorial team — including analysis of the service offerings and business models of various real estate technology companies.

Jamie also interviewed Clever’s in-house real estate experts who have expertise in listing homes on Zillow:

We also drew heavily from the research of real estate tech analyst Mike DelPrete. If you’re interested in learning more about Zillow (and other real estate tech platforms), we particularly recommend the following reads:

About Clever Real Estate

Clever is a free online platform with the goal of educating consumers about real estate and helping them save money when buying or selling a home. We strive to give 100% objective advice to help you make better real estate decisions.

Learn more about Clever’s editorial policy and how we make money.

If you have more questions about finding realtors (or Clever’s service), our licensed Concierge Team is standing by seven days a week, 7 a.m.-9 p.m. CST: 1-833-225-3837.

Zillow listing fees: For sale by owner (FSBO)

There are no Zillow for sale by owner fees. If you’re selling without a realtor, you can post your listing on Zillow free of charge. But there is a catch. FSBO listings are harder for buyers to find on Zillow. That’s because FSBO listings are hidden under a separate “Other listings” section, while agent listings are displayed by default.

Zillow hides FSBO listings

Many buyers don’t realize Zillow features a separate part of its site for FSBO listings. Research has shown that a property listed by an agent gets over 500 views for every one view a FSBO property under “Other listings” receives.[1]

So, if you’re selling FSBO on Zillow, you’ll almost certainly get fewer potential buyers looking at your listing than if you have an agent.

❓ Why does Zillow hide FSBO listings?

Zillow began hiding FSBO listings in January 2021 to comply with a controversial National Association of Realtors (NAR) policy that prohibits MLS listings from being mixed in with non-MLS listings.

That meant that for Zillow to repost listings from local MLSs — the property listing platforms used by most real estate agents — it had to keep those listings separate from non-MLS listings.

The change is currently the subject of an ongoing antitrust lawsuit. We will update this page if, and when, the situation changes.

If you’re only considering FSBO to save money on realtor fees, you’re probably better off getting a real estate agent. Research shows that FSBO homes sit on the market longer — and sell for an average of 6% less than homes sold with a realtor.[2] That’s about the same as what you’d pay in realtor fees for a traditional real estate transaction.

» MORE: 24 FSBO vs. Realtor Facts and Statistics to Know in 2022

The good news is that you can get the benefits of working with a full-service agent without the high commission fee and without having to navigate the tricky task of negotiating realtor fees.

Clever negotiates discounted commission rates with top-rated, local agents from major brands or regional brokerages (Keller Williams, RE/MAX, Coldwell Banker, etc.) These agents have agreed to work for a flat fee of $3,000 — or 1% if your home sells for more than $350,000.

Importantly, Clever ONLY partners with full-service agents. In other words, you get all of the same services you would expect from a traditional realtor — pricing strategy, professional photography, showings, negotiation support, help with closing, your listing on the MLS, Zillow, and hundreds of other real estate sites, and more — all at a fraction of the typical cost.

👋 Skip the DIY: Find a Top Agent for Less

Why do all the work of selling FSBO only to end up with less money than you would have with an agent? Clever offers you bigger savings without sacrificing the service you expect from a traditional realtor.

With Clever:

✅ You'll only pay $3,000 or 1% to list your home

✅ You'll work with a full-service realtor from a top broker

✅ It's free, with zero obligation — you can walk away at any time

Saving on realtor fees doesn't have to mean sacrificing service. Find a top local agent today!

How does Zillow make money?

While it’s free to list on Zillow, this isn’t because Zillow is feeling generous or doesn’t care about money. Just like many other “free” online services — Google, Facebook, etc. — the reality is that YOU and your data are the product Zillow's selling!

Zillow primarily makes money by charging real estate agents money to connect them with home buyers and sellers who aren't currently working with a realtor.

Importantly, when you list FSBO on Zillow, you can expect two things to happen:

  1. You’ll get phone calls from local Zillow-affiliated listing agents trying to convince you to ditch FSBO and sign with them instead.
  2. On your listing, Zillow will advertise local buyer’s agents who are part of its Premier Network and direct interested buyers to them, not you.

But it’s not just Zillow you have to worry about. Third-party lead generation companies pass along your information to local real estate agents as well. When you put your home on Zillow as FSBO, rest assured, you will get plenty of calls — only they’ll be from realtors, not interested buyers.

The point is that Zillow knows that FSBO sales rarely work out — data shows that 70% of FSBO sellers end up hiring an agent eventually.[3]

In other words, the truth is that Zillow isn’t offering a free service — rather, when you enter your information, you’re simply turning yourself into a lead they (or a third-party) can turn around and sell to the highest bidder.

» MORE: How Does Zillow Make Money?

Pros and cons of listing a home on Zillow for sale by owner

👍 Pros
👎 Cons
💸 No costs or fees — listing FSBO on Zillow is free for sellers.
🔍 Less visibility for listings that don’t have an agent.
⚡ Your listing is automatically syndicated to Trulia.com, the second most popular real estate site in the U.S.
📊 You’re competing with thousands of other local listings, most created by experienced agents, which gives them an upper hand.

📱 Without an agent screening inquiries on your behalf, expect to field a ton of calls and emails from casual or unqualified parties.

💰 If a buyer finds your house through Zillow, they'll probably be using a realtor, so you’ll likely still have to pay the buyer's agent commission.

🗨 You’ll get inundated with phone calls from agents trying to convince you to ditch the FSBO route and go with them instead.

How to list on Zillow for sale by owner

If you do decide to move forward, here’s how to publish your FSBO listing for free on Zillow:

  1. Create a Zillow profile and/or log in.

  2. Find your home by looking up your address on Zillow — yes, chances are it’s already in the company's database.

  3. In the “Public” view, click “More” → “List For Sale By Owner.” If you haven’t already claimed this property as your own, you’ll be prompted to do so before continuing.

  4. On the FSBO Listing page, set a list price, upload photos, write a listing description, edit home facts, and add your contact information.

  5. Once everything is ready, click “Post For Sale By Owner” and submit your listing for Zillow’s review.

  6. Before publishing your listing, Zillow will verify the information you provided — and that you actually own the property. This can take up to 72 hours.

» MORE: How to sell your house for sale by owner

6 tips for listing your home FSBO on Zillow

In real estate, first impressions matter — especially online. Including professional photos that highlight your property’s best features — such as a recently renovated kitchen or bathroom — in your listing can help you sell up to 32% faster. Usually, the cost of hiring a pro with the right gear and expertise is well worth it.

FSBO listings are usually listed in a separate, less popular, section of the Zillow site than agented listings. One workaround to get your FSBO listing on the main listing section is to use a flat fee MLS service.

Like an agent, a flat fee MLS company can get your house on the MLS — and, in turn, on Zillow’s main listing directory — but offers few of the other services agents typically provide. A flat fee MLS can cost $100–$1000 depending on the level of service.

» MORE: Flat-Fee MLS Listings: Find the BEST Services Near You

Your listing description is one of the best opportunities you have to make a compelling pitch and sell people on the idea of your home. Be descriptive and highlight all of your home’s best features.

Make sure you’re honest and accurate, and be sure to use your spell-checker or have someone proofread your work!

Pricing your home right is key. Set the price too high and you’ll struggle to find a buyer. Too low and you could be leaving thousands of dollars on the table. Unfortunately, pricing a home is something that’s very hard to do without a realtor, but you can try.

An online home value estimator, like Zestime, is a good place to start, but don’t rely too much on them — they all have large error rates! And keep an eye on what other homes are selling for near you — especially those that are similar to yours in terms of size, age, and renovations.

You should also factor in that most people on Zillow search using price filters. When setting your list price, keep it right under common price thresholds — i.e., if you list at $300,000, you miss out on anyone that sets their threshold at < $300,000. A $299,999 price point will likely increase your audience substantially.

This is very important. One of the biggest problems with Zillow for those selling FSBO is that it’s open to the public.

Unlike on an MLS, where buyers are working with licensed agents and are, therefore, presumably somewhat qualified, Zillow is effectively the wild west of real estate. There are countless horror stories from sellers who accepted an offer and got through inspections, negotiations, and paperwork, only to have the deal fall through because of the buyer’s financial situation (Learn the difference between pre-approved and pre-qualified).

Approximately 91% of sellers list their homes with a licensed real estate agent. That means most of your competitors’ listings are likely getting published across hundreds of other websites and advertising channels, which gives them a much better chance of capturing the attention of your ideal target buyer.

If you’re trying to sell your home FSBO, you’ll need to hustle — that means posting on as many sites as possible; spreading the word on social media and among family, friends and co-workers; posting signs and passing out flyers; and doing anything else you can do to boost your home's visibility and attract local buyers.

Should I list my house FSBO on Zillow?

We usually don’t recommend selling FSBO, but if you’re committed to doing it, you should absolutely list your house on Zillow. Doing so doesn't cost you anything, so it’s a free and obvious opportunity to reach potential buyers in your area. Just remember that your FSBO listing isn’t going to get the same amount of exposure on Zillow than it would if you had an agent.

Zillow’s parent company, Zillow Group, owns a number of other popular real estate websites, including Trulia.com. Together, Zillow and Trulia represent an approximate 36% share of the entire online real estate market.

Of course, just because millions of people visit these two websites every month, that doesn’t mean millions of people are going to see your listing.

Here are a few key things to keep in mind about listing on Zillow for sale by owner:

  1. Only about 18% of Zillow’s traffic represents users who intend to buy a house.[4]
  2. Your audience will be limited to buyers in your local market who are interested in your specific price range and are looking specifically for FSBO properties.
  3. You’ll be competing with thousands of other Zillow listings for these buyers’ attention — and many of these sellers will be working with professional real estate agents who are leveraging other marketing channels (MLS, social media, brokerage websites, local newspapers, etc.) to give their clients the upper hand.

Listing on Zillow should be part of any home seller's marketing strategy. However, it certainly shouldn’t be the only thing you do.

The best realtors will not only list your home on hundreds of real estate websites — Zillow included — they’ll also run digital and print ad campaigns, send out flyers, tap into their local professional networks, and more.

Unlike you, they have the resources and expertise necessary to find highly qualified, motivated buyers quickly and negotiate the best deal possible on your behalf.

Is it free to list with an agent on Zillow?

Yes, listing your house on Zillow with an agent is free. So long as your agent posts your listing on the local MLS — which is a listing platform only agents and brokers can access — your property will automatically get reposted to Zillow and other major listing sites for free.

Listing with an agent is the best way to post on Zillow because MLS listings are automatically reposted to Zillow’s default listing section. Listings that aren’t posted through the MLS get put on a smaller, harder to find listing section on Zillow. Properties listed with an agent on Zillow get 500% more visitors than properties that don’t have an agent.

Zillow is free — but your agent isn’t

Of course, when you list with an agent — regardless of whether or not you use Zillow — you will need to pay the realtors’ commission. The current average real estate commission rate is 5.37%, with half going to your listing agent and the other half going to the buyer’s agent.

But here's some good news: You can lower the commission you pay without sacrificing service by using a discount real estate broker. A discount broker offers the same or similar level of service that a traditional realtor offers, but at a fraction of the cost.

Clever, for example, has pre-negotiated discounted listing fees with its partner agents, all of whom offer full service and will know exactly what features to highlight in your listing that buyers want.

So you can get an agent and get a listing on Zillow that buyers will love, and still save money.

👋 Get the same agents for less

Clever matches you with top local realtors from trusted brands — like Keller Williams and RE/MAX — for a discounted listing fee of just 1%. That’s a fraction of the 2.5-3% that realtors traditionally charge!

Sellers who use Clever save on average $9,000 on commission and they get offers 2.8x faster than the national average. Ready to find a top agent? Enter your zip code below to get started.

Pros and cons of listing a home on Zillow with an agent

👍 Pros
👎 Cons
🌟 More visibility for agent-listed homes on Zillow than FSBO homes.
💰 You’ll have to pay real estate agent commission.
🎯 Your listing automatically posts to Zillow via the MLS, so it’s less work for you.

✅ An agent can ensure your listing better appeals to what buyers are looking for.

🛠 Less DIY work — like photographs, staging, negotiations — for yourself.

How to list on Zillow with an agent

Listing on Zillow with an agent is super easy because all of the work is done for you. Once your agent adds your listing to your local MLS — a listing service that only agents and brokers can access — it automatically gets reposted to Zillow (plus hundreds of other real estate sites).

In other words, your agent will handle getting your listing on Zillow. You don’t have to do a thing.

Plus, agents are experts at managing aspects of your listing that can be a struggle for sellers who don’t have agents. For example, your agent can:

  • Get photographs that highlight your property’s most appealing aspects
  • Write a property description that shows off your home’s most in-demand features
  • Communicate with prospective buyers so they can determine which buyers are serious and which aren’t

All of this expertise matters when it comes to creating a great Zillow listing. It can often be the difference between your house getting few interested buyers to getting a ton of them.

🚨 Do I need to use a Zillow recommended agent?

Zillow has an agent matching service where it will recommend an agent for you. However, we don't recommend using it. Every agent with MLS access will get your listing on Zillow — regardless of whether they've been referred to you by Zillow or somebody else.

Plus, Zillow's agent matching service isn't nearly as good as many of its competitors. It has little quality control over agents — so you might get matched with a bad agent — and it doesn't offer any discounts. The best agent matching services combine top-rated local agents, excellent customer service, and discounted rates.

» MORE: Compare the top agent matching services for 2022

Should I list my house with an agent on Zillow?

Absolutely. Listing your house on Zillow with an agent is arguably the best way to take advantage of Zillow’s massive audience. By listing with an agent, a lot more potential buyers on Zillow will see your listing.

Sellers who list on Zillow with an agent get their properties posted to Zillow’s main listing section. Sellers who don’t have an agent are relegated to a separate, harder-to-find list.

Plus listing on Zillow with an agent is easier. If you're listing with an agent your home will almost certainly end up on Zillow automatically, so you won’t have to worry about posting it yourself. Your agent will do all the hard work for you, like arranging for photos, producing video tours, and writing property descriptions that help listings stand out.

How much are Zillow Offers fees?

On Nov. 2, 2021, Zillow announced it permanently shut down Zillow Offers, its iBuyer service where you could sell your house directly to Zillow. When it was active, Zillow Offers’ fees were usually in the range of 9–22%.

While iBuyers are notorious for their high fees, Zillow Offers’ were especially high. They were also way higher than traditional real estate agents’ commission, which is usually around 5–6%.

That meant that Zillow Offers was rarely a good deal for sellers — except those who needed to sell quickly no matter the cost. Plenty of other iBuyers still exist — but beware that while they're fast and convenient, they usually come with high fees and low offers.

» LEARN: What Is an iBuyer? (And Should I Sell My House to One?)

If you’re looking to save money on your real estate transaction and still get a higher sale price, you’re better off ditching the iBuyer and working with a discount agent instead.

Clever, for example, pre-negotiates discounted rates with all of its partner agents, so you get all the advantages of a full-service agent — including a Zillow listing — but at a fraction of what you’d pay elsewhere.

👋 Clever can help you sell fast and for top dollar!

Before selling your home to an iBuyer like Zillow Offers, it pays to talk to a real estate agent about your options.

Our licensed concierge team can connect you with top-rated agents who know how fast homes are selling in your area — and how to find a buyer quickly while earning the most money from your sale.

Alternatives to Zillow Offers

Zillow Offers is no more, but lots of other iBuyers still operate. Keep in mind that iBuyers offer speed and convenience, but they typically have high fees and make lower offers than traditional buyers.

If you’re comfortable with sacrificing savings for the sake of convenience, here are some top iBuyers to consider:




Full Review

Service Fee


Closing Date Window

8–90 days

Average Rating

3.9 | 524 reviews

✍ Editor's Take
Pros & Cons

Offerpad promises the certainty of a cash offer and a fast closing on a date you choose. Of all the iBuyers, Offerpad has the most flexibility when it comes to closing (8–90 days) and is liked by customers for its personalized customer service and perks like a free local move.


  • Generous closing window compared to competitors
  • Late checkout option gives sellers up to 3 days to move out after closing
  • Access additional services, such as free local moves within 50 miles


  • You might face a 1% cancellation fee if you back out of the sale
  • Not as widely available as competitors like Opendoor

Offerpad is currently purchasing homes in 25 locations, including:

  • AL: Birmingham
  • AZ: Phoenix, Tucson
  • CA: Riverside, Sacramento, San Bernardino
  • CO: Denver
  • FL: Jacksonville, Orlando, Tampa
  • GA: Atlanta
  • IN: Indianapolis
  • KS: Kansas City
  • MO: Kansas City, St. Louis
  • NV: Las Vegas
  • NC: Charlotte (+ neighboring parts of SC), Raleigh
  • OH: Columbus
  • SC: Columbia
  • TN: Nashville
  • TX: Austin, Dallas-Fort Worth, Houston, San Antonio

As of 8/17/2022, Offerpad's average customer rating is 3.9 based on 524 reviews.

  • Website: www.offerpad.com
  • Phone: (844) 388-4539
  • Email (Sellers): info@offerpad.com
  • Email (Buyers): buyers@offerpad.com




Full Review

Service Fee


Closing Date Window

14–60 days

Average Rating

4.3 | 3,322 reviews

✍ Editor's Take
Pros & Cons

Opendoor is a good option for home sellers who need a fast, predictable sale with minimal hassle. While the price that Opendoor pays might be slightly below the value of comparable homes on the open market, the difference might be worth it for people who value convenience and speed.


  • 5% service fee is lower than competitors
  • Additional in-house services, including Opendoor Home Loans & OD Title
  • Highly rated in customers' online reviews


  • Offer prices may vary by market
  • Limited ability to negotiate
  • Buyers may find Opendoor's repairs insufficient

Opendoor is currently purchasing homes in 47 locations, including:

  • AZ: Phoenix, Tucson
  • CA: Los Angeles, Riverside, Sacramento, San Diego
  • CO: Denver
  • FL: Jacksonville, Orlando, Tampa
  • GA: Atlanta
  • MN: Minneapolis-St. Paul
  • NV: Las Vegas
  • NC: Asheville, Charlotte, Raleigh-Durham
  • OR: Portland
  • TN: Nashville
  • TX: Austin, Dallas-Fort Worth, Houston, San Antonio
  • UT: Salt Lake City

As of 8/17/2022, Opendoor's weighted average is 4.3 based on 3,322 reviews.





Full Review

Service Fee


Closing Date Window

10–30 days

Average Rating

Not available

✍ Editor's Take
Pros & Cons

Compared to its competitors, RedfinNow handles a relatively small volume of iBuyer sales and has high service fees (up to 13%). However, RedfinNow shines in several niches, thanks to its willingness to accept older homes and its availability in a wide range of California cities.


  • Expanded presence in cities across California, including several not served by other iBuyers
  • Large and trusted corporate brand
  • Older homes (built after 1930) are eligible in select cities


  • Relatively expensive services fees (up to 13% of the offer price)
  • Relatively limited flexibility on closing window, compared to competitors

RedfinNow is currently purchasing homes in 31 locations, including

  • AZ: Phoenix
  • CA: Inland Empire, Los Angeles, Orange County, Palm Springs, Sacramento, San Diego, San Francisco
  • CO: Denver
  • TX: Austin, Dallas, Houston, San Antonio
  • WA: Seattle

As of 10/21/2022, RedfinNow's weighted average is 2.5 based on 7 reviews.

  • Trustpilot: 2.5 | {ibuyers.redfinnow.trustpilot_count} reviews


Service Fee


Closing Date Window

14–60 days

Average Rating

4.6/5 (97 reviews)

✍ Editor's Take
Pros & Cons

Orchard is a home trade-in service that allows you to purchase a new home by getting access to your current home's equity. You can then list your old home on the market with an Orchard listing agent.

If you need to move quickly, but still want to get top dollar for your home, Orchard is worth considering. However, Orchard only accepts newer homes compared to its competitors.


  • You'll have a generous 7-day window to consider Orchard's offer
  • Use Orchard's Offer Boost program to make a cash offer on a new home
  • If your home doesn't sell in 120 days, you can accept Orchard's guaranteed cash offer


  • Homes must be relatively new, compared to competitors (built after 1972 vs. 1930-1960)
  • Orchard's cash offers will likely be much lower than what you'd be able to sell for on the open market

Orchard is currently operating in nine locations.

  • CO: Colorado Springs, Denver
  • GA: Atlanta
  • NC: Charlotte, Raleigh-Durham
  • TX: Austin, Dallas-Fort Worth, Houston, San Antonio

As of 10/21/2022, Orchard's average customer rating is 4.8/5.0 based on 1,184 reviews.

  • Trustpilot: {ibuyers.orchard.trustpilot_rating}/5.0 ({ibuyers.orchard.trustpilot_count} reviews)
  • Better Business Bureau: {ibuyers.orchard.bbb_rating}/5.0 (14 reviews)

Does Zillow charge for rental listings?

🗺 Location
💰 Rental fee (per listing per week)
Iowa, Kansas, North Dakota, and Nebraska
$4.99 (first listing is free)
All other states
$9.99 (first listing is free)

Yes, as of May 2022, Zillow charges a rental listing fee of $9.99 per property per week in most states. In Iowa, Kansas, North Dakota, and Nebraska the fee is $4.99 per property per week.

However, your first listing is still free for the first 30 days or until you deactivate. If you choose to renew it after 30 days, you'll have to pay the above rates.

Zillow also offers a 90-day flat fee option in select states:

🗺 Location
💰 Rental fee (per 90 days)
California, Washington
Alabama, Delaware, District of Columbia Kentucky, Missouri, Wyoming
Hawaii, Idaho, Indiana, Maryland, New Hampshire, Oregon, Rhode Island, South Carolina

» LEARN: The Ultimate Rental Property Calculator

How to list a rental property on Zillow

If you haven’t already done so, create a Zillow account and check the box “I am a landlord or industry professional.”

Post a rental on Zillow through Zillow’s Rental Manager, which you can find at the top of Zillow’s homepage.

Click on “Post Your First Listing Free” and add the address and some other basic info about your rental property. Click “Create listing.”

Add more specific details about your listing, such as the monthly rent, size of the property, rules, tour availability, and amenities. You’ll also be able to add photos and videos.

After you’ve verified your phone number, click ‘Publish Listing’ at the bottom. Your listing will be published for 30 days to Zillow, Trulia, and HotPads.

FAQs about listing a home on Zillow

Zillow is the nation’s leading online real estate marketplace, based on monthly website traffic.

Zillow offers a wide array of products and services. However, it’s first and foremost a massive real estate database, consisting of more than 135 million U.S. properties for sale, rent, or off-market.

Unlike many other real estate websites, Zillow is accessible to the public. Agents, buyers, sellers, casual browsers — really anyone who’s interested — can use the site to view listing information, look up estimated property values (which Zillow calls “Zestimates”), assess local market conditions, and more.

Listing a house on Zillow is free. But, Zillow gives more visibility to homes listed on the multiple listing service (MLS), so keep this in mind if you're selling for sale by owner. A flat-fee MLS listing service will put your home on the MLS for as little as a few hundred dollars, or you can sell with a low commission real estate agentto get the benefits of a traditional realtor for a fraction of the price.

Yes, if you’re selling a house without an agent you can post your listing for free on Zillow. However, your listing will be in a separate and harder-to-find section of Zillow’s websites meaning it won’t get as much buyer interest as agent listings.

Not very. According to Zillow, “the vast majority of Zestimates are within 10% of the selling price of the home.” However, Zillow’s algorithm that calculates estimated home value relies on what’s inputted, including square footage, lot size, number of bedrooms, and other data.

Remember, anyone can post a listing on Zillow with almost zero oversight or verification necessary. If any of the information in a listing is incorrect or inaccurate, Zillow’s estimated fair market value could be off by much more than 10%. Learn how to get a free home valuation.

If you’re planning on selling your home now or in the near future, claiming your home on Zillow is a good idea. Even if you plan on holding onto the property, claiming your home allows you to edit the property details, ensuring higher accuracy and a better Zestimate for when you are ready to list. Thinking about selling? Find the best ways to save on real estate commission.

No, Zillow no longer buys houses. Zillow formerly had an iBuyer program called Zillow Offers where homeowners could sell their houses directly to Zillow, but this program was shut down in November 2021.

You can’t list on the multiple listing service (MLS) through Zillow. Only a person or company with a brokerage license — like a real estate agent — can list on the MLS. However, all MLS listings do get reposted on Zillow, so as long as you list with a realtor or you use a flat fee MLS company, your listing will be posted to both the MLS and Zillow.

There are no Zillow for sale by owner fees. However, if you list your house without a realtor on Zillow, you won’t get the same visibility as houses that do have agents. So, while it’s free to list FSBO on Zillow, it’s also a lot harder to attract buyers.

Related articles


REX. "REX v. Zillow and the National Association of Realtors." Page(s) 2. Accessed December 08, 2021. Updated April 15, 2021.


Collateral Analytics. "Saving Real Estate Commissions at Any Price." Accessed December 08, 2021. Updated August 16, 2017.


Vulcan 7. "Expired & FSBO Leads." Accessed December 08, 2021.


iProperty Management. "Zillow Statistics." Accessed December 08, 2021.

Better real estate agents at a better rate

Enter your zip code to see if Clever has a partner agent in your area.

If you don't love your Clever partner agent, you can request to meet with another, or shake hands and go a different direction. We offer this because we're confident you're going to love working with a Clever Partner Agent.